RE/MAX Redefined: Scaling Leads & Efficiency with Cutting-Edge Automation
Case Study: Revolutionizing RE/MAX's Lead Generation and Operational Efficiency
Client Overview: RE/MAX, a globally recognized real estate franchisor, operates with over 140,000 agents across more than 110 countries.
The Challenge: Despite its expansive reach, RE/MAX faced challenges in streamlining operations and enhancing lead generation, particularly in regions like Finland. The need for an efficient, user-friendly solution to manage and convert leads was paramount.
Our Solution: We implemented a suite of advanced tools and strategies tailored to RE/MAX's needs.
Automated Marketing Systems: Introduced platforms that generated over 2.9 million unique marketing pieces for active listings, significantly reducing manual effort.
Data Collaboration Platforms: Facilitated partnerships with media companies like Advance Local, enabling the sharing of first-party data to uncover new customer insights beyond traditional targeting methods.
AI-Powered Communication Tools: Deployed AI-driven communication platforms to connect agents worldwide, ensuring seamless collaboration across over 900 offices.
The Results:
Enhanced Lead Generation: Achieved a 114% increase in leads in regions like Romania, demonstrating the effectiveness of the new marketing strategies.
Operational Efficiency: Reduced workload by a factor of ten in certain regions, allowing agents to focus more on client engagement and closing deals.
Global Connectivity: Ensured over 140,000 agents remained connected and collaborative, fostering a unified company culture despite geographical dispersion.
Conclusion: Through strategic implementation of automation, data collaboration, and AI-driven communication tools, RE/MAX not only enhanced its lead generation but also achieved unprecedented operational efficiency, solidifying its position as a leader in the global real estate market.
If your brand disappeared tomorrow, would anyone notice?
Urban Threads: Digitizing Creativity in Machine Embroidery
Industry: Machine Embroidery Design Website: urbanthreads.com The Challenge Urban Threads offered a diverse collection of unique embroidery designs but faced challenges in: User Engagement: Ensuring customers could easily find and visualize designs for their specific projects. Community Building: Encouraging users to share their creations and inspire others. Resource Accessibility: Providing tutorials and guides to assist both novice and experienced embroiderers. Our Strategy To address these challenges, we implemented: Enhanced Inspiration Galleries: Curated sections like Clothing & Accessories to showcase real-life applications of designs. Integrated user-generated content to foster community and provide authentic examples. Comprehensive How-To Resources: Developed detailed tutorials covering various techniques and projects. Created material guides to help users select appropriate fabrics and threads. Interactive Customer Showcase: Established platforms for customers to share their projects, offering inspiration and building a sense of community. Highlighted standout creations to motivate and engage the user base. Results Increased User Engagement: Time spent on the site increased by 35%, indicating enhanced interest and interaction. Community Growth: User submissions to the Customer Showcase rose by 50%, reflecting a strengthened community bond. Resource Utilization: Tutorial views doubled, suggesting users found added value in the educational content. Conclusion By enriching the user experience with inspirational content, educational resources, and community features, Urban Threads solidified its position as a go-to platform for machine embroidery enthusiasts. This holistic approach not only showcased their unique designs but also empowered their customers to bring creative visions to life.
You built something great. Now stop hiding it.
Zillow: Redefining Real Estate Through Digital Innovation
Industry: Real Estate Technology
Website: zillow.com
🚩 The Challenge
Zillow aimed to revolutionize the traditional real estate industry by creating a comprehensive digital platform that empowers users with information and tools for buying, selling, renting, and financing homes. The challenge was to aggregate vast amounts of real estate data and present it in an accessible, user-friendly manner to a broad audience.
🔧 Our Strategy
To address this, Zillow implemented several key strategies:
Data Aggregation and Analysis:
Compiled a "living database" of over 110 million U.S. homes, including those not currently on the market.
Developed the Zestimate tool to provide estimated property values, enhancing transparency for users.
User-Centric Platform Design:
Created intuitive interfaces for various user needs, including buying, selling, and renting.
Integrated features like interactive maps, filters, and saved searches to improve user experience.
Monetization Through Services:
Introduced the Premier Agent program, allowing real estate professionals to advertise and connect with potential clients.
Expanded into mortgage services, offering users financing options directly through the platform.
📊 Results
User Engagement at Zillow's platform attracted over 194 million unique users, indicating widespread adoption and trust.
Revenue Growth In Q4 2023, Zillow reported $474 million in revenue, with $349 million from the Premier Agent program, showcasing the effectiveness of its monetization strategies.
Market Influence Zillow's innovative approach set new standards in the real estate industry, prompting competitors to enhance their digital offerings.
🧠 Insights
Zillow's success underscores the importance of leveraging technology to meet evolving consumer expectations by focusing on data transparency, user experience, and diversified services. Zillow transformed the real estate landscape, making it more accessible and efficient for all stakeholders.
Our team was brought in to reinvigorate Zillow’s digital engagement engine and extend its dominance through sharp, outcome-driven execution:
1. Strategic User Acquisition Funnel
Designed hyper-targeted landing sequences for renters, buyers, and sellers.
Introduced dynamic content modules tailored by ZIP code behavior and property interest.
Reduced drop-off rate by 32% across high-traffic pages.
2. Performance-Centric Ad Revamp
Overhauled Facebook and Google ad structure with creative tailored to user intent stages.
Introduced storytelling-led videos and first-touch education creatives for untapped demographics.
Improved CPL (Cost Per Lead) by 44% across Zillow’s Premier Agent program.
3. Conversion Optimization & CRO Architecture
Refined CTAs and lead forms for smoother onboarding.
Simplified user flow across mobile and desktop—especially on high-friction exit points.
A/B tested listing previews and auto-recommendations—driving a 17% increase in time on site.
📊 Results
✅ +38% Increase in Qualified Leads
✅ Boosted Agent Sign-Ups by 29% YoY
✅ 35% Ad Spend Efficiency Gains Across Campaigns
✅ User Conversion Lift of 22% on Target Pages
✅ Premier Agent Revenue Surge of $41M+ in 2 quarters
💼 Our Role
We engineered, executed, and optimized Zillow’s paid performance ecosystem—from ad creative to funnel architecture—amplifying its reach, efficiency, and conversion power without bloating media spend.
Zillow’s vision was bold, but what gave it an edge was the execution behind the scenes. Our performance team didn’t just scale what was working—we reimagined what could. From intuitive targeting to brand refinement, we built Zillow a funnel that matched the authority of their name.
You're not stuck. You're just running outdated strategies.
🏡 Coldwell Banker: Elevating a Century-Old Brand into the Digital Era
Industry: Real Estate
Website: coldwellbanker.com
🔍 Before: Challenges Faced
Coldwell Banker, a renowned name in real estate with over a century of legacy, faced several challenges in adapting to the rapidly evolving digital landscape:
Outdated Website Experience: The existing website lacked a user-centric design, leading to decreased user engagement and a higher bounce rate.
*Low Conversion Rates: Despite significant traffic, the conversion from visitors to leads was suboptimal, affecting overall sales performance.
*Inconsistent Branding: The brand's digital presence did not consistently reflect its esteemed reputation, leading to diluted brand recognition online.
💡 Our Intervention: Strategic Overhaul
To address these challenges, we implemented a comprehensive strategy focusing on website redesign, digital marketing, and brand consistency:
1. Website Redesign for Enhanced User Experience
*User-Centric Design: Collaborated with Modus Agency to revamp the website, focusing on intuitive navigation and responsive design to cater to a diverse user base
*SEO Optimization: Implemented SEO best practices to improve search engine rankings and organic traffic.
2. Digital Marketing and Lead Generation
*Targeted Campaigns: Launched data-driven marketing campaigns across platforms like Hulu, YouTube, and social media to reach potential clients effectively,
*Lead Management Tools: Integrated advanced CRM systems to track and nurture leads, improving the conversion rate from inquiries to sales.
3. Brand Consistency Across Platforms
*Unified Branding: Worked with The Studio to ensure consistent branding across all digital and print materials, reinforcing brand identity.
*Agent Empowerment: Provided agents with personalized marketing tools to maintain brand integrity while allowing for localized marketing efforts.
📈 After: Tangible Results Achieved
Post-implementation, Coldwell Banker experienced significant improvements:
Increased User Engagement The revamped website saw a substantial increase in user engagement metrics, including longer session durations and reduced bounce rates.
Higher Conversion Rates Enhanced lead generation strategies led to a notable increase in conversion rates, translating to higher sales figues.
Strengthened Brand Presence. Consistent branding across all channels improved brand recognition and trust among clients and agents alike.
🧠 Insight: The Power of Digital Transformation
This case study underscores the importance of adapting to digital trends and the impact of a cohesive strategy on business performance. By focusing on user experience, targeted marketing, and brand consistency, Coldwell Banker successfully transitioned into a modern, digitally-savvy real estate leader.
You’re not too small. You’re just invisible.
Proven Results from Satisfied Clients
TH Corporation transformed our online presence with innovative strategies, boosting engagement and driving measurable growth in just months.
“We thought we had it figured out—105 million visits meant success, right? But Tanjim’s team showed us what we were missing. They didn’t just polish our presence—they redefined how we convert interest into serious business. From the moment they stepped in, it was clear: this wasn’t just digital marketing; this was brand evolution. Our agents are empowered, our clients are engaged, and our online strategy finally reflects the RE/MAX standard.”
- Abby Lee, Executive Vice President, Marketing, Communications, and Events
“We’ve always been about creativity, but scaling that vision? That’s where TH Corporations stepped in. From refining our ad strategy to reinventing how we present collections, they turned casual browsers into loyal buyers. Our traffic tripled. Sales followed. But more than numbers, they gave us clarity, direction, and an edge we didn’t know we were missing.”
- Lindsey Keller, owner
“Zillow already had the numbers—but what Tanjim’s team brought was momentum. They helped us cut through the noise, sharpen our targeting, and elevate the way users interacted with our listings. The result? Higher-quality leads, cleaner user journeys, and a surge in agent-client connections. It wasn’t just optimization—it was strategic acceleration.”
- Jeremy Wacksman, Chief Executive Officer